You Are My Spring Summer 2020
Introduction
This campaign was jointly created for RYODAN by SEIYA NAKAMURA 2.24 and Groundzero Kong SS20, blending fashion editorial with poetic gesture. Centered around the phrase “You Are Spring Summer,” the campaign subtly echoes the sentiment of “You Are My Valentine,” marking the launch of a limited-edition Valentine’s Day collection.
Through a series of carefully staged visual narratives—ranging from still photography to motion image—this campaign explores themes of seasonality, affection, and identity. The works evoke a playful tension between fashion’s temporal cycles and the timeless rituals of love, positioning the garments not just as seasonal pieces, but as intimate declarations. Vibrant styling, soft palettes, and emotionally charged poses converge to express a romantic futurism that transcends traditional Valentine’s iconography.