Groundzero Dating Club
Introduction
This campaign was created for the acclaimed Hong Kong fashion brand GROUNDZERO, drawing from a rich tapestry of cultural references—including 1980s dating shows, video dating aesthetics, and the brand’s AW19–20 season theme, “Bishōjo” (a Japanese term for “young beauty”).
Blending the neon energy of retro racing video games with the sleek sheen of early digital culture, the film conjures a world where nostalgia meets simulation. Through playful homage and stylized reconstruction, Dating Club channels the spirit of retro-futurism, reimagining mediated desire and aestheticized youth as both spectacle and performance. In doing so, it becomes a time-warped love letter to the hyperreal aesthetics of an analog past refracted through digital dreams.
This project was also inspired by the captivating sculptures of Duane Hanson . By creating portrait photographs that resemble sculptures, I aimed to convey a sense of realism and to capture the humanity of my subjects in a unique and compelling way.
Blending the neon energy of retro racing video games with the sleek sheen of early digital culture, the film conjures a world where nostalgia meets simulation. Through playful homage and stylized reconstruction, Dating Club channels the spirit of retro-futurism, reimagining mediated desire and aestheticized youth as both spectacle and performance. In doing so, it becomes a time-warped love letter to the hyperreal aesthetics of an analog past refracted through digital dreams.
This project was also inspired by the captivating sculptures of Duane Hanson . By creating portrait photographs that resemble sculptures, I aimed to convey a sense of realism and to capture the humanity of my subjects in a unique and compelling way.