Groundzero Baby
Introduction
Groundzero Baby is a campaign created for the Groundzero Hong Kong childrenswear line, centered on the theme “Icons as Imagination.” Inspired by the dreamlike visions of childhood, the campaign reimagines legendary figures such as Andy Warhol, Madonna, Keith Haring, Audrey Hepburn, and Steve Jobs—icons spanning art, fashion, and technology—through handcrafted clay figures, brought to life with stop-motion animation.
Each clay character is sculpted in the spirit of a child’s hand—imperfect, vivid, and full of sincerity—echoing Picasso’s famous words: “It took me a lifetime to learn how to draw like a child.” Through this lens, the campaign becomes more than a visual showcase; it is a poetic return to creative innocence, inviting viewers to rediscover the raw imagination and joy that often gets lost with age.
Groundzero Baby presents children’s fashion not merely as a matter of style, but as a playful platform where cultural icons and youthful creativity meet. It is an ode to the unfinished, the unrefined, and the untamed spirit of making—where fantasy takes form, one frame at a time.